On the Continuum: Women’s Sports

by Melissa Silverstein on January 21, 2010

in Sports

I went to a lunch earlier this week where Donna Orender, the President of the WNBA was the speaker.  It was a small group of women from a diversity of professions.  She talked about her life and how she has gotten to where she is now.

A little background on Donna: she played basketball for Queens College and worked on the PGA Tour before coming over to the WNBA.

What struck me most during the conversation is how the issues she is dealing with regarding building up the brand of the WNBA and women’s sports in general are the same issues we all talk about in the entertainment business.

She talked about how that women’s sports is one of litmus tests in how the culture talks about women.

She described herself as a cultural anthropologist, and believes we are on the edge of a cultural revolution.

She talked about getting sponsors and how based on her numbers and the growth that it should be a no brainer, she should sign every sponsor.  But she doesn’t, and the league struggles.  Teams disband (Sacramento and Detroit) and new teams crop up (Tulsa and Atlanta).  She needs to educate potential investors about how different the women’s sports model is from the men’s.  And every single year she has to reinvent the wheel.

Most importantly, she talked about how important it is for people to watch the game and also to attend games in the arena.  You gotta “actively support with your eyeballs and dollars.”

We are all fighting the same fight.  We have to support with our dollars and with our TV time.  The game has improved tremendously and watching the young women players develop from the college game (where basically 100% of them get degrees unlike the guys) to the pro game is great to see.

Women’s sports, like entertainment, opens people’s minds to seeing women in new and different roles.  I have been a crappy fan.  I haven’t gone to a game in a while.  This season (no matter how bad the NY Liberty are) I will be in the stands as much as I can.   I’m glad Donna reminded me of that.

{ 42 comments… read them below or add one }

hoverboard reviews comparison April 28, 2016 at 11:27 PM
build a hoverboard 2.0 April 28, 2016 at 11:39 PM
hoverboard 60$ headset April 28, 2016 at 11:51 PM
hoverboard 6.5 inch or 8 inch April 29, 2016 at 12:08 AM
new hoverboard real or fake name April 29, 2016 at 12:26 AM
hoverboard 2016 price range April 29, 2016 at 12:37 AM
hoverboard not working properly youtube April 29, 2016 at 12:57 AM
hoverboard repair california April 29, 2016 at 1:07 AM
hoverboard 6.5 vs 8 inch 3g April 29, 2016 at 1:19 AM
hoverboard cost segway April 29, 2016 at 1:33 AM
hoverboard new york illegal sublet April 29, 2016 at 2:01 AM
hoverboard battery blowing up April 29, 2016 at 2:15 AM
hoverboard video lexus April 29, 2016 at 2:21 AM
hoverboard 60 off list April 29, 2016 at 2:29 AM
hoverboard x1 01 April 29, 2016 at 2:54 AM
hoverboard brands not to buy April 29, 2016 at 3:35 AM
hoverboard unicycle 16 April 29, 2016 at 4:04 AM
hoverboard vine fail lyrics April 29, 2016 at 4:14 AM
hoverboard company owner April 29, 2016 at 4:37 AM
hoverboard 700 watt inverter April 29, 2016 at 4:56 AM
is hoverboard technology possible April 29, 2016 at 5:10 AM
hoverboard repair az April 29, 2016 at 5:39 AM
hoverboard repair okc xd April 29, 2016 at 5:48 AM
hoverboard not real gosu April 29, 2016 at 6:10 AM
hoverboard repair ca April 29, 2016 at 7:21 AM
hoverboard led balance sensor review April 29, 2016 at 7:41 AM
how to get hoverboard terraria xbox 360 April 29, 2016 at 7:49 AM
louboutin shoe sale fakes April 29, 2016 at 8:03 AM

When someone writes an post he/she retains the idea of a user in his/her mind that how a user can know it. Thus that’s why this post is outstdanding. Thanks!

hoverboard 2 wheel amazon April 29, 2016 at 8:39 AM
hoverboard terraria wiki April 29, 2016 at 9:05 AM
hoverboard catching fire youtube April 29, 2016 at 9:24 AM
hoverboard and shark tank cast April 29, 2016 at 10:02 AM
hoverboard 1 wheel April 29, 2016 at 10:40 AM
oakley matte black oakley cycling April 29, 2016 at 10:49 AM

You can simply purchase moncler jackets through internet, any number of of their retailers have web links fоr making online companies. So, wither research on internet аbout the values and designs, оr walk off to your nearby store tо shop ѕuch classy wears. Keep yourself away at the cold in inexpensive design.

hoverboard tricks 4 year old April 29, 2016 at 11:10 AM
hoverboard back to the future replica April 29, 2016 at 11:12 AM
hoverboard repair in orlando April 29, 2016 at 11:26 AM
hoverboard 2 day shipping 2016 April 29, 2016 at 11:52 AM
nqfpidcnce April 29, 2016 at 9:33 PM

On the Continuum: Women’s Sports
anqfpidcnce
nqfpidcnce http://www.gqatt7264mw35z643oo3w55rt8hf18m0s.org/
[url=http://www.gqatt7264mw35z643oo3w55rt8hf18m0s.org/]unqfpidcnce[/url]

you can look here April 30, 2016 at 2:50 AM

I just want to say I am just beginner to blogging and site-building and seriously liked your blog site. Very likely I’m going to bookmark your blog . You surely have superb articles and reviews. Thanks a lot for sharing your website.

Fake Yeezys for sale April 30, 2016 at 6:50 AM

Do you wish you could save lots of money by utilizing coupons effectively? You have the power to do what they do! You may find yourself purchasing more and paying much less on your next shopping trip if you make use of the coupon advice presented here.
Fake Yeezys for sale

Carin April 30, 2016 at 8:43 AM

I got this website from my buddy who informed me on the topic
of this web site and at the moment this time I am browsing this website and reading very informative articles here.

Leave a Comment

Previous post:

Next post: