At the end of 2009 the big story was the fact that women are the new “men” at the box office, so to speak. The news was that women are now making films successful at the box office. I have always believed — and written a lot about — women as a viable market for films. But Hollywood has a short memory, and if you lose momentum you are a fluke. The Wrap has a piece this week about “The Rise of the Female Driven Blockbuster” talking again about the box office numbers of The Blind Side, The Proposal and It’s Complicated (which has made $176 million worldwide.) Hollywood is also taking notice of the success of Dear John a $25 million budgeted movie that opened at $30 million and was driven by women.
So based on what happened, even just last week, 2010 should be a great year for women at the box office. Right? The problem is based on an early overview of the of the big films coming out this year, very few are targeted at women and even fewer have female leads.
Based on a list from CNN, of 25 big blockbusters coming out this year only 3 have women as the leads. Moviefone looked at the top 50 of the year and only 5 are women led (and one is animated.)
Here they are:
Sex and the City 2 – May 28
Eclipse- the third film in the Twilight saga- June 30
Salt- Angelina Jolie kicks ass- August
Eat Pray Love- Julia Roberts as Elizabeth Gilbert- August 13
Rapunzel- animated- Novemever 24
(I also might list Alice in Wonderland that opens in March, but we all know the star of the film is Johnny Depp)
That’s not a lot of love for women.
On the one hand, I love that women are being taken seriously at the box office, but if you want to build on the successes of 2009 you need to give us films we want to go and see. I worry that women will get blamed again for “not going to the movies” based on all the male centric and male targeted films coming out this year.
Blockbuster bonanza: Big movies to look out for in 2010 (CNN)
BIG in 2010: The Best Movie Bets This Year (Moviefone)
Sex Change: The Rise of the Female-Driven Blockbuster (The Wrap)