I am not surprised that Iron Man 2 has been luring in the ladies. And I really don’t understand why Hollywood is surprised either. Robert Downey Jr. is one of the actors who women like. Here’s a guy who had been down a bunch of times but has managed to get himself back up each time. His career has only gotten stronger and now at the ripe age of 45 he is a certifiable action hero with his Iron Man franchise and also with Sherlock Holmes which will probably have a sequel.
All in all, the numbers for Iron Man were very, very good but they didn’t break any records. The studio was surprised that the male/female ratio was 60/40. As I’ve said before, the only way for the blockbuster films to make serious money (and recoup their overwhelming costs) is for them to bring in men and women.
Here’s what the studio said about the Iron Man numbers (via Thompson on Hollywood)
The studio is marveling at how strong the film is playing with females…In tracking, the female figures for Iron Man 2 were so high..you would expect such numbers from a film like Sex and the City 2.
Well no. That’s not exactly right. The numbers of women who attended the first Sex and the City film on opening weekend were much higher. On opening day the figure was 85%.
I reiterate. Sex and the City was successful in spite of the fact that few made attended, Iron Man 2 was successful because they got women to come.
Isn’t it interesting how getting women to a action movie is seen as a success but if you don’t have guys come and see a film starring women it’s because it just doesn’t appeal to men. It’s the same old story
Male movies = universal
Women’s movies = other
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It still amazes me that movie companies, whose sole purpose is to make money, haven’t yet realized that women can like romantic comedies AND action movies. So can men! And we will pay to see good ones! Which makes them money!
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