Women at the Box Office: July 23-25

by Melissa Silverstein on July 26, 2010

in Box Office,Business

Salt starring Angelina Jolie didn’t make it to number 1 thanks to the growing cultural obsession with Inception (which I liked a lot), but it was number 2 for the weekend bringing in a total of $36.5 million (the budget is estimated to be between $110 and $130).  Question: is Salt the first film with a female lead to have a budget over $100 million?

This is the second best opening for a vehicle where Angelina Jolie played the sole lead.  Her top opener is 2001′s Tomb RaiderWanted and Mr & Mrs. Smith both opened at over $50 million.

Salt scored big with women who made up 53% of the audience.  59% of the ticket buyers were over 25.

Other opening weekend numbers include:

$8 million for Ramona and Beezus written by Laurie Craig and directed by Elizabeth Allen.  Girls/women made up 75% of the audience with 57% under 25 (that’s a lot of moms attended with their daughters.)

Countdown to Zero directed by Lucy Walker grossed $48,000 with a $16,000 per screen average.

Jean Michel Basquiat: The Radiant Child directed by Tamra Davis has made $27,233 since it opened on Wednesday.

The re-release of Orlando written and directed by Sally Potter grossed $11,448.

Other numbers:

In its 4th weekend, Twilight has now made $279 million in the US.

I am Love starring Tilda Swinton crossed the $3 million mark.

The Kids are All Right co-written and directed by Lisa Cholodenko is thisclose to $5 million with a gross of $4,951,644.

The Girl Who Played With Fire has a total gross of $2,902,265.

Winter’s Bone co-written and directed by Debra Granik has grossed a total of 3,570,911.

Box Office: “Wartime” Has Big NYC Debut; “Kids” Stays Strong (IndieWIRE)

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{ 6 comments… read them below or add one }

JihadPunk77 July 26, 2010 at 10:42 AM

im so angry and disappointed SALT didnt make number 1. There’s been some obnoxious, sexist responses to SALT from Inception faboys, but I don’t expect any better from such losers.

d July 26, 2010 at 12:06 PM

Thankfully I know people who saw both Salt and Inception, and others who saw Salt over Inception – thankfully.

It does make me incredibly sad this couldn’t have made number one. Maybe better marketing could have helped it? I felt like this film was ignored uyntil about a month where the buzz really picked up. Maybe if we had seen posters for a couple months, and they really worked the russian scandal angle? But I am glad it’s a solid second, and I hope it explodes once its released to international audiences.

“Question: is Salt the first film with a female lead to have a budget over $100 million?”

I’d have to say yes from a very quick glance, but a few are close.

Charlie’s Angels 2 [$120 million] – that may not count because 3 women shared the spotlight?

Catwoman [$100 million]

Tombraider 2 [$95 million] – not there, but close.

One to look out for is Resident Evil: Afterlife. It firmly stars Milla Jovovich, and with the added 3-D that might be another 100 mil, or over budget.

Scott Mendelson July 26, 2010 at 12:51 PM

Whether it opened at number 01 is irrelevant. It was clearly a case of another film (Inception) over-performing rather than Salt under-performing. I don’t think anyone was too upset when Sherlock Holmes opened to ‘just $62 million’, even though it was number two for the weekend behind the unstoppable Avatar. As it is, the $36.5 million weekend was the 17th-largest non-number 1 opening weekend ever. Salt had a decent 2.89x weekend multiplier (opening weekend divided by opening day), meaning it played well throughout the weekend and was not terribly frontloaded. As for your question, the first $100 million+ budgeted movie with a female lead was Speed 2, which cost $105 million. Others offhand were both Charlie’s Angels films (about $120 million a piece), Tomb Raider ($110 million), and Catwoman ($100 million). Resident Evil 4 probably didn’t even cost $50 million (that’s not a slam, it’s called smart budgeting for a somewhat niche genre franchise – $110-130 million is way too much to spend on an old-fashioned B-movie). The 3-D process only adds about $5-10 million to the budget, which is one of the reasons it’s so attractive to studios.

Deb July 26, 2010 at 1:31 PM

Looks like the women directed indies are making their money back. That’s very good news for all of us!

Thomai in L.A. July 26, 2010 at 8:59 PM

I wish it would have started earlier in the summer.
I’m glad it did well and hoped it would be #1`.
SALT was great. I’ve seen both Inception & SALT.
SALT is the one I’ll see again.

Carol Wyatt July 27, 2010 at 12:03 AM

I so excited to see Salt and I Am Love. So glad to see these films doing well. According to the Hollywood Reporter today, Despicable Me was in the No. 1 spot… Which is amazing and wonderful for those of us in animation. NPR also announced Inception in the no. 1 spot with Salt in the no.2 spot. I’m confused about the facts here. I believe Despicable Me is no. 1 at the box office right now.

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