Just a quick update on how Julie & Julia did this weekend.
It came in second grossing a little over $20 million on 2300 screens. (The amount of screens kept changing and I apologize for the confusion.) Word of mouth is great and according to Variety the film “skewed dramatically older and female, with 64% of the aud over the age of 35 and 67% female.” The film cost $38 million to make so it is on its way to being very profitable. It will probably have legs through the rest of this month through Labor Day.
A few other numbers for perspective. Nora Ephron’s Sleepless in Seattle opened in 1993 on over 1700 screens to a approx $17 million gross. It earned $126 million domestically. You’ve Got Mail opened in 1998 on over 2600 screens and earned a little over $18 million. Film went on to earn $115 million domestically.
And from Meryl Streep. The Devil Wears Prada opened in 2006 on 2,847 screens and grossed $27 million. The total domestic gross was $124 million. This film made more overseas with a total box office cum of $326 million. Mamma Mia opened on over 2900 screens and grossed approx $27 million on opening weekend. The domestic gross topped out at $144 million and the worldwide total is an astounding $600 million.
These women makes hits (and also a couple of misses.)
Did you go out and see it? What did you think?
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