Women and Social Media
42 million women* are engaged in social media weekly and 55% of those participate in some type of blogging activity. That’s over 21 million women reading, writing, commenting, learning and engaging in the blogosphere.** In addition, industries are recognizing the power of the mommy blogging community with 34 million moms are online purchasing and participating in social media.***
Statistics also show that a majority of women are more likely to use blogs for information rather than other forms of social media. Also, women have developed sites, destinations and brands that share information to a loyal following that helps them make decisions about their lives, the products they buy, the TV shows they watch as well as the movies they see. To reach women online the key to success is trust and transparency.
Filmmakers and distributors interested in reaching the female market in a cost-effective way need to take advantage of social media. Women & Hollywood specializes in reaching women tastemakers, and women in general online and in the blogosphere.
In this web 2.0 world, W&H harnesses the power of the internet, email and social media and works with non-traditional techniques to create campaigns to promote films to women’s markets.
Areas of expertise:
- Traditional and online outreach to:
- Women tastemakers both online and offline
- Key women’s organizations
- Bloggers: women, feminists, boomers, mommy, fashion, parenting, political.
- Key women’s websites
- Word-of-mouth screening programs and events (NY, LA and regional markets)
- We bring in high profile female tastemakers, writers, bloggers, and tweeters to help build word of mouth to WOM screenings across the country
- Panels and receptions coordinated with screenings.
- Cocktail receptions and events for high profile filmmakers and films.
- Strategic planning for political films including development of talking points and other materials
- Utilization of social media platforms like twitter and Facebook to build word of mouth.
Film projects have included: Quad Cinema, Bright Star, The Boys are Back, Cheri, Yoo-Hoo Mrs. Goldberg, Last Chance Harvey, Sunshine Cleaning, Revolutionary Road, Hounddog, The Duchess, A Previous Engagement, Then She Found Me, The Business of Being Born, Becoming Jane, Bend it Like Beckham, The Hours.
Women & Hollywood gets results. See our case study on outreach effectiveness for Last Chance Harvey, and a report from out recent tastemaker event held for director Jane Campion at the home of Gloria Steinem.
* Blogher, iVillage and Compass Partners study 2009
** 64% of women are twice as likely to use blogs for information than others social media source (Blogher, iVillage and Compass Partners study 2009)
** emarketer, May 2009
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