After recent studies from the Annenberg Inclusion Initiative and the Center for the Study of Women in Television and Film found that film criticism is dominated by white men, Rotten Tomatoes is stepping up its inclusivity efforts. The film and TV review aggregator announced today that it has overhauled its critics criteria, paving the way for more voices — especially women and POC’s voices — to be heard.
The website acknowledges that, as the field of criticism has changed, moving from print to online, so has the definition of “critic.” Many of today’s reviewers are “innovative thinkers and commentators who have seized on new platforms, developed their own sites and publications, or forged strong freelance careers,” Rotten Tomatoes observes. “Many of these voices went unheard when traditional media was at its dominant prime, and too many still go unheard today.”
To address this problem, from now on Rotten Tomatoes will consider four key values when assessing applications for Tomatometer-approved critics and Tomatometer-approved publications: insight, audience, quality, and dedication. In other words, critics will be judged on what they have to say, whom they’re saying it to, and how well they’re saying it, in addition to the rate at which they’re writing.
“One key thing to note on the value of ‘Audience’ is that while we still seek critics and publications with a wide reach, we also give weight to those applicants whose coverage may be less wide-reaching, but which serves underrepresented groups,” the company elaborates. “Similarly, elements of our eligibility requirements that in the past proved obstacles for some insightful and dedicated self-published individuals and freelancers have been rethought to align with the way many are working today. Our requirements have also been updated to reflect the growing number of platforms and different types of media on which people are sharing their movie and TV reviews.”
So far more than 200 new critics have been deemed Tomatometer-approved, including The Los Angels Times’ Lorraine Ali, Clarisse Loughrey of Little White Lies and The Independent, and freelancers Joelle Monique, Sandie Angulo Chen, and Jane Crowther. Rotten Tomatoes promises hundreds more critics will be added before the end of the year. The company is also in the process of updating its Critic Spotlight section with the new critics’ profiles.
You can find out more about the updated critics criteria and apply to become a Tomatometer-approved critic over at Rotten Tomatoes.