#Marketing
Female and Older Moviegoers Helped “Wonder Woman” Soar at the Box Office
No, it’s not just teenage boys who drive the box office. Hollywood is full of sexist myths about who goes to see movies and who they want to see stories about. Hopefully “Wonder Woman’s”...
Announcing the Athena Advertising Awards
The Athena Film Festival has partnered with The 3% Movement to launch the Athena Advertising Awards, a press release has announced. This new venture celebrates advertising that depicts strong, bold...
“Beauty and the Beast” Wins U.S. and Global Box Office and Smashes Records
Turns out Belle’s life is anything but provincial. The Emma Watson-led “Beauty and the Beast” opened huge this past weekend, earning $170 million in North America and $350 million globally. If...
Gurinder Chadha to Direct Film About a Female Indian Spy Set in WWII
“Bend It Like Beckham” director Gurinder Chadha has announced her newest project. The Hindustan Times reports that Chadha is developing “Song for a Spy,” about a female Indian World War II...
Oxygen to Rebrand as TV’s Crime Destination for Women
Oxygen is committing to the crime genre. According to The Hollywood Reporter, the women-focused network is pivoting to become “a crime destination network geared toward women.” The rebrand is...
Refinery29 & TNT Team Up for Return of Women-Focused Shatterbox Anthology
Refinery29 is partnering up with TNT the return of Shatterbox Anthology, its women-focused short film series. According to a press release, Shatterbox “provides a platform for the next cycle of...
Navigating Hollywood’s Cutthroat Corners with Ms. in the Biz
Helenna Santos-Levy launched her online magazine, Ms. in the Biz, just six months ago, with thesimple goal of connecting women working in Hollywood with one another. Today ithas 61,000 readers in...
Summer’s Final Thoughts: Wonder Woman, Strong Women, Indie Women and All the Women in Between
This summer will be remembered for, among other things, the fact that male superheroes and male non superheroes were practically all the we saw onscreen. For all the box office fatigue —...
Huff Post Live: Where Did the Women Go
I participated in a Huff Post Live conversation yesterday with some great folks including producer Lynda Obst about the lack of women on screen this summer. Check out our conversation.
Sony Pictures Classics Only Counting on Women for Austenland
Sony Pictures Classics (SPC) has made a calculated decision that the audience for the upcoming Jerusha Hess (who co-wrote Napoleon Dynamite) directed film will be predominantly women. They are...
Girls Are More Than Just Princesses
As we’ve reported about before, images aimed at young girls in the media don’t have much variety. As The Geena Davis Institute in Media has researched only 28.3% of speaking roles in...
Could Middle of Nowhere Be a Game Changer?
I had the privilege last week of attending the LA Film Festival gala of Middle of Nowhere written and directed by Ava Duvernay. If you recall, Ava is the first African American woman to win the best...
Interview with Pink Ribbons Director Lea Pool and Producer Ravida Din
This is a repost of an interview with the director Lea Pool and producer Ravida Din of the terrific and anger producing documentary Pink Ribbons that was conducted shortly after last fall’s...
Will The Hunger Games Be The First Real Female Franchise?
In a little less than two days the film based on the first book of The Hunger Games trilogy will hit the big screen. Already over 2,000 screenings on Thursday night are sold out and theatres are...
Sundance 2012 Success Story: Ava Duvernay
One of the biggest success stories out of Sundance is Ava Duvernay. Here is a woman who started a new distribution movement — African American Film Festival Releasing Movement; put out two...
Is Haywire a Game Changer?
I know I am dating myself when I can say that I knew nothing about MMA — mixed martial arts — before I saw the film Haywire. I’m not the kind of person who tunes in to see women beat...
Hollywood is So Racist That Even George Lucas Can’t Get a Movie Made
George Lucas is rolling out his new film Red Tails about the Tuskegee Airmen and he went on The Daily Show to talk about how hard it was to get the film made. He didn’t mince words when talking...
New Interesting Poster for The Iron Lady
I like this one.
The Failed Experiment — The Departure of Disney Marketing Chief MT Carney
Disney tried to shake up it’s marketing a year and a half ago when they brought in NY marketer MT (Marie Therese) Carney, a woman with absolutely no experience marketing films. They wanted to...
Sony’s Woman Problem
I for one am psyched to see The Girl With the Dragon Tattoo (which I will be seeing later today.) But not all women are excited according to a piece last week in Vulture. Sony seems to be nervous...
Meryl on the Narrowing of the Film Audience
There are not many people who can get away with saying that the film business has basically thrown away everyone except for teenage boys, but that’s exactly what Meryl Streep did last night on...