#Merchandising
Where’s Rey? Toymakers Were Told To Exclude Her
The feminist force is strong with the latest “Star Wars” movie, which introduced the 38-year-old franchise’s first female protagonist in orphaned scavenger Rey, played by dynamo newcomer Daisy...
‘Force Awakens’ Merch Continues Sci-Fi/Superhero Franchises’ Pattern of Erasing Female Characters
The feminist force is strong with the latest "Star Wars" movie, which introduced the 38-year-old franchise’s first female protagonist in orphaned scavenger Rey, played by dynamo...
How Girl Power Made This Year’s Comic-Con the Best in Recent Memory
Comic-Concarried me away this year — sometimes quite literally. As I exited Hall H on Sunday and was swept into a direction I didn’t mean to go by a wave ofthousands, I thought about my...
Happy Friday: Tina Fey and Amy Poehler Get ‘Weekend Update’ Action Figures
Comedy BFFs Tina Fey and Amy Poehler are having their achievement as the first female co-hosts of “SNL’s” Weekend Update segment commemorated with action figures from Entertainment Earth. The...
Crosspost: Holding Out For a Heroine: On Being a Woman and Loving Star Wars
The following is cross-posted from with permission from Sound on Sight.It is a truth universally acknowledged that a little girl in possession of a good imagination must be in want of a heroine. At...
Crosspost: Where’s Gamora?
The following is crossposted from the author’s site with her permission. After seeing Guardians of the Galaxy, my four-year-old daughter wanted a Gamora action figurine and my son wanted...
Want a Princess Leia Action Figure? Sorry, Disney Doesn’t Sell Them
One of the implicit promises of the sale of the Star Wars franchise to Disney was that its universe would become more inclusive. Big Mouse is a genius at merchandising, after all, and movies have to...
Live-Action Barbie Movie in the Works
Blame it on The Lego Movie: the toys are taking over the multiplex. Sony has announced plans to make a live-action comedy starring Barbie. There have previously been over two dozen animated...
Blockbusters with Young Action Heroines Mean Pink Weapons for Girls
Hollywood has been ridiculously slow to get the message that audiences want action heroines, but toy companies have received the message loud and clear. In a fascinating look at recent changes in...
Blood-Boiler of the Day: TV Show Canceled for Having Too Many Smart, Interesting Girl Characters
Hollywood execs can get awfully creative when they need to come up with excuses for why film and TV should stay so male-centric. Boys won’t watch stories about girls? Wrong. Women and girls...