Lifetime and Billboard have signed a three-year deal that will see the network airing the music brand’s Women in Music event for the first time in its decade-long history. Lady Gaga will be honored as Billboard’s 2015 Woman of the Year.
“We’re delighted to partner with Billboard on this special event, bringing it to a mass audience for the first time ever,” said Liz Gateley, Executive VP and Head of Programming at Lifetime. “Lady Gaga is an extraordinary artist, emblematic of the strength, courage and fortitude that Lifetime celebrates, and we are thrilled to offer our platform to recognize her in every way she deserves.”
Gaga recently released a music video for “Til It Happens To You,” an emotional tribute to sexual-abuse survivors. The six-time Grammy winner will also star in FX’s “American Horror Story: Hotel,” which will premiere October 7. Her character, Elizabeth, is featured in our guide to queer female characters on TV this fall.
Lifetime’s interest in televising a female-centric event is unsurprising given the network’s proven commitment to promoting women’s voices. Earlier this year, Lifetime launched Broad Focus, a major initiative to promote women directors, writers and producers.
[via The Hollywood Reporter]
