Now we all have the chance to a part of Shondaland. According to Variety, “Grey’s Anatomy” and “Scandal” creator and mogul Shonda Rhimes has officially launched her lifestyle website. Created in partnership with Hearst, the site is called Shondaland.com, in reference to Rhimes’ production company.
Shondaland.com includes content about activism, style, pop culture as well as interviews and features about real-life women. Rhimes is also working with Dove — who she has collaborated with before on the Real Beauty Productions film series — to “create additional custom content, such as an interview series with Rhimes,” Variety writes.
“We’re excited to partner with Shonda Rhimes to bring her unique voice and vision to our highly engaged audience of more than 200 million users a month,” stated Troy Young, global president, Hearst Magazines Digital Media. “As an empowering and inclusive platform for women, we know that Shondaland.com will become a must-read for her passionate and growing community of fans.”
As the Rhimes-penned mission statement of Shondaland.com reads, the website’s goal is to provide its readers a “place to hang out. To spend time with your people. With your tribe. Your gladiators. Your warriors.” She added, “Simply put: Shondaland is not just our home. It’s your home, too.”
Rhimes recently signed a multi-year deal with Netflix, which will see the writer-director-producer develop new projects exclusively for the streamer. Shondaland’s current shows — including “Grey’s,” “Scandal,” and “How to Get Away with Murder” — will continue to air on ABC.
Both “Grey’s Anatomy” and “How to Get Away with Murder” will return Thursday, September 28. “Grey’s” will begin its 14th season, while “HTGAWM” will enter its fourth. Season 7 of “Scandal” will bow October 5.