PepsiCo sponsored a Social Media Week panel on film industry and how social media is being used to engage women and build audience. Here are some highlights from panelists including:
* Melissa Silverstein, Co-Founder, Athena Film Festival
* Penelope Jagessar Chaffer, Multi award-winning documentary filmmaker, Toxic Baby
* Nekisa Cooper, Producer, PARIAH
* Alex Dubin, VP Digital Marketing, Mammoth