Eva Longoria has signed a two-year, first-look deal with Universal Pictures for her company UnbelEVAble Entertainment, Deadline reports.
The first project on the slate is “My Daughter’s Quinceañera” from a pitch by Lauren Iungerish (“Awkward”). Longoria and her producing partner, Ben Spector, will produce. Iungerich will write, direct, and produce the film, which “centers on an overwhelmed single father who is faced with the prospect of planning the quinceañera of his daughter’s dreams.” A quinceañera is the Hispanic tradition of recognizing and celebrating a girl’s coming-of-age, her fifteenth birthday.
“Building upon our continued success as producers in television, we were seeking a home to expand the UnbeliEVAble brand into features,” said Longoria. “There’s simply no better place I could think of than Universal Pictures, whose diverse portfolio of releases is inspirational…beginning with ‘My Daughter’s Quinceañera,’ we look forward to a long relationship with all our partners at the studio. Lauren’s pitch was so brilliant and funny, and to bring this experience to life is like reliving my 15th birthday.”
Universal president of production Peter Cramer added, “While audiences have identified with Eva through her iconic television roles, she is also an extremely savvy producer with a keen eye for projects that appeal to a broad range of diverse audiences. We are fortunate that Eva has a found a home with Universal, sharing with us her creative instincts and passion for storytelling.”
Longoria is currently filming the comedy miniseries “Decline and Fall” for BBC Two, and can next be seen in the film “Lowriders,” which premiered at the LA Film Festival this year.
