Films, News, Television, Women Directors

“Queen Sugar” Season 2 Premiere Scores Series-High Ratings Among Women Aged 25–54

“Queen Sugar”

All hail the “Queen.” The second season premiere of OWN’s “Queen Sugar” drew 2.3 million viewers as well as a 0.7 18–49 rating and a 2.09 rating among women 25–54 on Tuesday night. As Deadline points out, that means the series scored a new ratings high among female viewers aged 25 to 54, a core demographic for OWN.

The premiere episode, “After the Winter,” was watched by 14 percent less viewers than last year’s series premiere. However, the number of viewers in the coveted 18–49 were the same as the series’ debut.

Created by Ava DuVernay, “Queen Sugar” follows the three Bordelon siblings (Rutina Wesley, Dawn-Lyen Gardner, and Kofi Siriboe) as they try to revive the family sugar cane business after their father’s death. It is based on Natalie Baszile’s novel. DuVernay served as showrunner on the first season; Monica Macer has taken on the role for Season 2.

The drama series has set itself apart in the Peak TV era by employing only women directors to helm its episodes. Tanya Hamilton (“Night Catches Us”), Victoria Mahoney (“Yelling to the Sky”), So Yong Kim (“For Ellen”), and DuVernay were among the first season’s directors. “After the Winter” was directed by Kat Candler. Other helmers working on Season 2 include Cheryl Dunye (“The Watermelon Woman”), Aurora Guerrero (“Mosquita y Mari”), DeMane Davis (“Lift”), and Amanda Marsalis (“Echo Park”). DuVernay will helm an episode this season if her production schedule on “A Wrinkle in Time” permits.

“For us, [hiring only women directors] is not a trend, this is not a publicity stunt. This is our choice,” DuVernay has said. “Just like it’s their choice never to think about hiring a woman,” she added, referencing series like “Game of Thrones” that are helmed entirely by men.

“Queen Sugar” airs Wednesday nights on OWN.


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