Today, Inauguration Day, is sad for a lot of us. It’s surreal, like an unfunny comedy sketch gone awry. The good news: It’s also the first day of Seed&Spark’s new #100DaysOfDiversity program.

Running for the next 100 days — until April 29 — the goal of this initiative is to increase inclusion on both sides of the camera, in the hopes of making film a better, more welcoming space for all.

According to a press release from Seed&Spark, “#100DaysOfDiversity will showcase America’s diversity and the power of storytelling to increase inclusion and empathy through curated films, crowdfunding campaigns, guest bloggers from the film community, and ongoing conversation on social media.”

Considering that funding for the arts and public broadcasting is in peril, this initiative couldn’t be more resonant — or welcome.

“Right now is a put up or shut up moment for all of us in the business of the arts,” explained Emily Best, Seed&Spark founder and CEO. “While the forces at work in our government seem to be to reject the plurality of modern society, we as artists, arts organizations, and arts businesses have a moral imperative to create an inclusive visual landscape for our national audiences and business landscape for our colleagues.”

“The thing is: it’s really easy to make inclusion a part of entertainment,” Best emphasized. “All you have to do is do it. We hope with the groundswell of support from our partners, we will achieve the tipping point after which the diversity numbers steadily (and quickly) increase.”

As part of the program, Seed&Spark is encouraging filmmakers to get involved in the 100 Days by using its crowdfunding platform to distribute their work. Those who do are eligible for more than $20,000 worth of perks from #100DaysOfDiversity’s partners. Just a few of the partnering organizations include The Black List, Tribeca Film Institute, AVID, True/False, Oak Cliff, Northwest Film Forum, and the Doris Duke Theatre.

For more information about Seed&Spark’s #100DaysOfDiversity, visit the program’s site.