“CODA” has set a record at Sundance Film Festival. The worldwide rights to Siân Heder’s coming-of-age drama were acquired by Apple “for a number just north of $25 million,” Deadline reports. The high profile deal marks a new Sundance acquisition record, beating out “Palm Springs'” $22.5 million deal from Hulu/Neon last year.
Written by Heder, “CODA” tells the story of 17-year-old Ruby (Emilia Jones), who is the only hearing person in her Deaf family. The teen is torn between pursuing her passion for music and her sense of obligation to her family and their business.
The critically film currently holds a 94 percent “Fresh” rating on Rotten Tomatoes.
Heder told us she was “intrigued by the tension of a teenager trying to find her own identity as she straddles the hearing and the Deaf worlds.” The writer-director explained, “As someone who comes from a very loving, funny, but also boundary-less family, the search for your own identity as you separate from your parents was a theme that really resonated with me. It was a story that felt universal but also culturally specific. Through my research into the world of CODAs — Children of Deaf Adults — and the Deaf community, it became more and more important to me to authentically represent this Deaf family and Deaf culture in a way that isn’t often seen in movies.”
“Little America,” “GLOW,” and “Orange Is the New Black” are among Heder’s TV credits. She made her feature debut with 2016 Elliot Page-starrer “Tallulah.”