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“The Farewell” Edges Out “Avengers: Endgame” For This Year’s Biggest Theater Average

"The Farewell"

Awkwafina is giving Iron Man, Thor, and Black Widow some competition. Even an NYC blackout couldn’t keep the “Crazy Rich Asians” breakout from making a major dent at the box office. “The Farewell” opened this weekend, and now holds the best per-screen-average of 2019. Variety confirmed the news.

Written and directed by Lulu Wang and based on an actual lie, “The Farewell” sees U.S.-raised Billi (Awkwafina) returning to Changchun, China and being pressured to go along with a morally ambiguous ruse. Doctors have revealed that the family’s matriarch, Nai-Nai, has mere weeks to live. Everyone knows — except Nai-Nai herself, and the family intends to keep it that way. To ensure that her final days are happy ones, they celebrate an expedited wedding as an excuse to bring the family together.

The dramedy scored “$351,330 when it opened in four venues: AMC Lincoln Square and the Angelika in New York and ArcLight Cinemas and The Landmark in Los Angeles,” the source notes. “Despite a power outage in New York City Saturday night that caused AMC Lincoln Square to temporarily close, ‘The Farewell’ averaged a huge $87,833 from each location. Prior to “The Farewell,” the biggest screen average of 2019 belonged to ‘Avengers: Endgame’ with $76,601 per location. However, the Disney-Marvel blockbuster got its start in slightly more venues, kicking off in a record 4,662 North American theaters.”

The critically acclaimed pic made its world premiere at Sundance in January. Wang famously turned down a streaming service’s $15 million offer for the feature, instead opting for a less lucrative deal with A24 that would give “The Farewell” a traditional theatrical release, “in which a platform rollout could build word-of-mouth buzz and help the film break into the cultural conversation,” Indiewire explained.

Wang recently signed on to write and direct “Children of the New World,” a sci-fi set in the near-future.


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