Universal Pictures and Focus Features have picked The Social Network producers Michael De Luca and Dana Brunetti to shepherd E.L. James’ huge bestseller Fifty Shades of Grey to the big screen.

Fifty Shades of Grey focuses on the relationship between S&M practicing billionaire, Christian Grey and innocent college student, Anastasia Steele. The book has become a cultural phenomenon — primarily for women — spawning think pieces, copycats and has sold over 30 million e-book and print copies worldwide. Just this week, U.S. sales were expected to surpass the 20 million mark, making E.L. James a staggering 50 million dollars in just 6 months.

It’s ironic that the men who made The Social Network will be making a film primarily targeted at women. The Social Network was criticized for being sexist and relegating the few female characters in the film to small background roles. In the world De Luca and Brunetti helped to create (along with writer Aaron Sorkin who is now getting shit for his treatment of women in his new show Newsroom) in The Social Network, women barely existed.

Focus Features CEO, James Schamus, believes that De Luca’s “vision, taste and fearlessness” is the perfect match for the film.

E.L. James as part of her deal gets to approve everyone so she is clearly on board with De Luca and Brunetti. She told the Hollywood Reporter: “I am thrilled that Mike has joined Team Fifty. He brings a passion for and in-depth understanding of the characters and story and a wealth of experience in making quality films.”

The team now needs to hire a writer and director. Let’s hope the pair does better by women this time around. And one way they can do that is to think about hiring some women to compliment their testosterone factor. And we also think they should stay far away from hiring notoriously sexist author, Bret Easton Ellis, who continues to tweet his desires of adaptating the film.

‘Fifty Shades of Grey’ Movie to Be Produced by ‘Social Network’ Team (Hollywood Reporter)