Time’s Up is celebrating Equal Pay Day 2019 with a new partnership. According to Deadline, the gender equality advocacy group is joining forces with media outlet NowThis to create videos “spotlighting key policy initiatives affecting women in the workplace, as well as the challenges and successes of working women across industries.” The videos will also raise awareness about topics including gender inequality in the workplace, parental leave, the pay gap, and diversity in STEM fields, and profile trailblazing professional women.
“We are thrilled to partner with Time’s Up to produce content that shines a light on issues affecting women across industries and around the world,” said Tina Exarhos, NowThis Chief Content Officer. “NowThis has been committed to covering stories about equality, empowerment, and change on a daily basis. We are proud to share unique stories of working women and highlight companies striving towards a more equitable workplace with our highly engaged young audience.”
“We’re thrilled to partner with NowThis so that more people from every background have a platform to raise their voices about the challenges they face at work,” agreed Rebecca Goldman, interim CEO of Time’s Up. “We know that impactful storytelling opens minds, touches hearts, and fuels social change, and we are excited to see what Time’s Up and NowThis can accomplish together.”
The partnership’s first video, which you can check out below, sees filmmaker and California First Partner Jennifer Siebel Newsom addressing the gender pay gap and revealing how her state can lead the equal pay movement.
Upcoming videos, which will be available on Now This’ social media platforms and website, will tackle the work Time’s Up is doing to close California’s gender and racial pay gap with the help of Samantha Zupan, VP of Global Corporate Communications at Glassdoor; spotlight the founder of Future Female Sounds, a non-profit dedicated to making DJing accessible for girls and women all over the world; introduce Times’ Up Healthcare founders Dara Kass and Esther Choo; and present a discussion with Tiffany Fa’ae’e, the first woman to coach a U.S. men’s professional rugby team.
Launched on New Year’s Day 2018, Time’s Up has fought to make workplaces safer and more equitable for women and other underrepresented communities. Counting Reese Witherspoon, Shonda Rhimes, Jessica Chastain, and many more among its activists and supporters, the movement has raised millions for its Legal Defense Fund, helped thousands of people from all 50 states, organized protests in and out of Hollywood, started the Time’s Upx2 campaign to double the number of women in leadership and in other spaces where they are underrepresented, and teamed up with USC Annenberg Inclusion Initiative for the 4% Challenge. The latter aims to increase the number of women, especially women of color, helming major studio films by urging producers, studios, and actors to publicly commit to working with a woman director.
