“Now it’s up to you whether to be a goat or a witch,” eight-year-old Shula (Margaret Mulubwa) is told in the first trailer for Rungano Nyoni’s “I Am Not a Witch.” Shula has been accused of witchcraft by locals in her rural Zambian village. She’s tried and found guilty, sentenced to life on a state-run witch camp. There, she’s given a choice: embrace her life as a witch — and accept being tethered to a long white ribbon that keeps her in captivity — or become a goat. She chooses the former, due in large part to the enthusiasm and support of the other “witches” at the camp.

No one at the camp is actually a witch, but all of them are women.

“These witch accusations are actually illegal in most parts of Africa, but it still continues,” Nyoni told us. “The practice of witchcraft is also illegal but it still continues. Sometimes people get very precious about it; they’re like, ‘You’re laughing at these witch accusations and that’s cultural tradition.’ We said, ‘No it’s not.’ You have to call it out for what it is, because it’s mostly aimed at women, and it always has been throughout history so we can’t wrap it in cotton wool,” she explained. “It’s misogyny — that’s all it is. I don’t know how else to express it. We have to embrace that truth before we can do something about it.”

Check out the stunning trailer to see Shula’s life at the camp and to witness the world’s most cringe-worthy selfie. “I Am Not a Witch” made its world premiere at Cannes this year and hits theaters in the UK October 20. No word on a U.S. release date yet.