Tired of seeing headlines about how to “find your thin within” and “snag a spouse,” a young feminist vows to create a publication worthy of its women readers in “Minx,” an HBO Max comedy set in the ’70s. “This country treats women like second-class citizens. We’re overlooked, underpaid, and overwhelmed — we deserve a magazine that inspires us,” Joyce (Ophelia Lovibond) explains in a pitch meeting. Her dream publication, The Matriarchy Awakens, doesn’t go over well, but it does catch the attention of an editor known for sleazy mags.
A trailer for “Minx” sees Joyce creating an unlikely bond with Doug (Jake Johnson, “New Girl”), who supports her feminist agenda but argues that they’ll need to make her message more palatable to appeal to the masses. “You gotta hide the medicine,” he insists. “It’s like when you give a pill to a dog — you dip it in peanut butter first.” He’s convinced that nude men will function similarly to peanut butter.
Joyce and Doug team up to launch the first erotic magazine for women, and “level the playing field for men and women.” Not everyone is enthusiastic about their union. “This filth has no place in our community,” they are told.
Lovibond’s credits include “Feel Good,” “Guardians of the Galaxy,” and “Elementary.”
Created by Ellen Rapoport (“Desperados”), “Minx” launches on HBO Max March 17.
